Boy, too bad about Whitney.

Beverly Hills, California (CNN) -- Two loud booms jolted awake the music industry executive in her fifth-floor room of the Beverly Hilton hotel.

The time was 3:30 p.m. Saturday. The thuds seemed to be coming from the room below. The voice of a man, loud and urgent, followed.

It was only later that she learned the news: Whitney Houston, a guest in the room below hers, had died.

Cause of death: Unclear.

Time pronounced: 3:55 p.m., February 11, 2012.